Meaning of Sales Leads

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What is the meaning of Sales Leads ? Unlike standard industry compiling data lists Sales Leads are individuals in a position to immediately purchase a specific product or service. A Sales Lead Database can be invaluable to a business in the time it saves for the sales people by directing them towards pre-qualified individuals.
Sales Lead Databases allow your businesses’ sales people to focus their energy on individuals who have already been determined to be viable customers by telemarketing or through other marketing communications.
Sales Leads allow a business’s sales people to focus on closing deals as opposed to tracking down leads.

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