Starting your own makeup brand has always been a lifelong dream. So now that you finally have the resources to make it happen, you want every step to be done properly, especially in choosing the right partner from a long list of makeup foundation manufacturers in the market today.
And you’re right because choosing the right manufacturer is crucial since they will not only formulate and create your product but also help maintain quality control and consistency for your brand. To ensure that you’re choosing the right partner for your business, here are some important things that you should look for.
Find a manufacturer with experience in different formulations and shades
Developing foundation is more complex than other types of makeup since you’re not only considering color and formulation but also shade inclusivity. Choose a manufacturer that has experience in creating a wide range of foundation shades to make sure that they can cover your target market.
It’s also very important to ensure that your supplier can formulate different textures and finishes, so you have the flexibility to expand your product range. For instance, if you start with a liquid matte foundation, you can release a dewy stick variant later on from the same manufacturer.
Of course, your manufacturer should also be capable of producing a foundation that doubles as a skincare product. These days, most consumers prefer to use makeup products that can benefit their skin. So make sure that your partner can develop a formula that contains ingredients like SPF, hyaluronic acid and niacinamide.
Find a manufacturer that understands quality and safety standards
The truth is, you won’t have a shortage of options for manufacturers. In fact, a lot of them will claim to give you the best products possible. But if you’re going to choose the best among the pack, you need to go for one that meets quality and safety standards since it also translates to your credibility as a brand.
One good way to confirm that is through ISO certifications that prove a manufacturer’s commitment to quality and safety. You should also look for any local certifications and approvals that enhance your manufacturer’s credibility. Of course, you have to work with a company that doesn’t only understand products but also proper packaging standards.
Find a manufacturer with a credible production facility
Creating a foundation is such a crucial process since you need to formulate, test and review everything before you start mass producing your product. This is why it’s very important to work with a manufacturer that has a credible production facility where all the work can be done following the highest standards. It’s a huge advantage to find a maker with a testing facility where protocols can be done to test stability, compatibility and microbial formulation.
Find a manufacturer that values strict quality control
Quality control is everything when you’re in the makeup industry because any fault in your product could lead to a recall. And if you know anything about product recalls, they have caused even the biggest brands to succumb to failure.
So how do you determine if a manufacturer has real quality control protocols? Ask them about their process. A good supplier should give you very detailed answers with every step of their entire quality control flow. But if someone just tells you that they do checks every now and then, you should back away as fast as you can.
Find a manufacturer with good business practices
Your manufacturer isn’t just a partner that creates your products. It is one of the most meaningful business partners that you’ll ever have because without them, you won’t have any products to sell. So aside from expertise, experience and credibility, you should also look for a manufacturer that has good business practices since that reflects their quality of work.
Your goal here is to find a partner that you can build a long-term relationship with, one that can grow and flourish with you in the future. So make sure that you take the time to do your research, ask the right questions and evaluate everything before choosing. A manufacturer that has good business values will also value your business like it’s theirs. This will help you ensure that they will provide you with the best service consistently.
Of course, it would be great to work with a partner that knows how to handle any hiccups during formulation, production and distribution. The truth is, there will be problems along the way, especially if you’re just starting out. But with the right supplier, you won’t have to handle all these problems alone since they can offer solutions based on their experience in the industry.
Now if you still haven’t found the right foundation makeup manufacturer that meets all these qualities, get in touch with MPlus Cosmetics—we might be exactly what you’re looking for.
