The term CRM has been applied to almost every element of business that even remotely interacts with a customer. It is a strategy used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them.
Customer Relationship Management is defined as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.
The term CRM is used to describe either the software or the whole business strategy oriented on customer needs. The main misconception of CRM is that it is only software, instead of whole business strategy.
CRM software can run your entire business. Many call centers use CRM software to store all of their customer’s details. The CRM system allows you to maintain all customer records in one centralized location that is accessible to your entire organization through password administration.