Blogging can be a great way to turn a passion for writing into a lucrative side gig. Some people can even make blogging their full-time career and earn a decent living. However, it takes a lot of time and effort to build a successful career as a blogger. Use these three tips to get started.
Write About What You Know
Blogs tend to focus on one main subject so that readers enjoy engaging with the content. You must choose your subject carefully and base it on something you have extensive knowledge about so that people will take you seriously. If you try to write a mommy blog but don’t have kids, people will write you off because you don’t have these same experiences as many of your readers. Look at Dr. Jason Campbell for inspiration. As a medical resident who blogs on the side, he infuses his writing with the knowledge he has gained from his medical career. He may cover funny stories or dramatic scenarios, but his career always adds value to his blog posts. Writing about what you know positions you as an expert so that readers are more likely to enjoy your content and take you seriously.
Develop Your Voice
When you run a blog, you create a voice that inspires your readers. The type of voice you develop is up to you. For example, if you write a blog detailing funny stories about your kids from a mom’s perspective, you want your voice to be warm and friendly so that your readers feel as if they are talking with a friend. If you run a professional blog with informative content on a certain subject, you want a more authoritative voice so that readers will take your advice seriously. It’s helpful to find your voice and develop your tone before you start generating regular blog posts.
Generate Consistent Content
While the quality of your content is an important element for a successful blog, you also have to think about the frequency with which you make posts. Few people expect you to make daily blog posts because the quality of your content will likely go down. However, you do need to keep people returning to your blog to check out new content. Make it a goal to create one high-quality blog post per week. This frequency will keep traffic coming to your website without stifling your creativity.
You may find it helpful to keep a running list of potential topics to cover. When you are stuck on which topic to talk about in a weekly blog post, you can select one of the items from your list. It can help you overcome writer’s block when you aren’t sure that you have anything of value to offer with your writing.
Whether you use blogging to express your creativity or earn a little extra money, it takes time and hard work to build a successful blog. Using these three tips can help you turn your love for riding into a popular, thriving blog.