There is a complete guide to designing logos online for beginners; this one is no exception. We will talk about the Golden Ratio, monochromatic logos, and using the Golden Ratio. You can also avoid using generic fonts and emojis and copying other companies logos. In this article, we’ll give you practical tips on designing recognizable and timeless logos. Also, do your research to find out the best logo design software programs for beginners!
Monochromatic logos are easier to coordinate with
Most logos are monochromatic, but that doesn’t mean that you should use only one colour for your logo. Using a single hue is easier to coordinate with other elements, such as a logo’s font and icon. Mono symbols make it easier to reimagine your brand graphic design using different colours. Complex designs are often harder to remember and won’t stick in your customers’ minds.
The first thing to consider is the type of colours your logo will use. Women tend to gravitate towards softer colours, while men prefer darker shades. For example, red is often associated with passion and arouses hunger. Conversely, the colour white symbolizes elegance and sophistication and is often used in business-related branding. Monochromatic colour schemes are much easier to coordinate with.
Avoid generic fonts
You must avoid using generic fonts in your design. These are not only confusing but also fail to convey the message. A simple logo will communicate organization, while a cluttered one will send a negative first impression. Instead, experiment to find the perfect font for your logo, and avoid using standard shapes. For example, the new symbol of Skype looks like the London Olympics logo. Avoid such a scenario and use your creativity and imagination.
Another common mistake beginners make when designing logos online is copying other people’s work. This is not only unethical and illegal but also stupid. Chances are, you’ll end up getting caught. Remember, the point of creating a logo is to make it unique and stand out from the rest. So do a little detective work if you don’t know what makes your business different.
Use the Golden Ratio
Whether designing a website or logo for your small business, you can use the golden ratio to create an impactful design. This timeless design principle applies to anything from web design to small business publications and is the basis for many well-known logos. The National Geographic logo, for example, is instantly recognizable on every continent. Yet, even though it is simple, many people don’t realize it is the golden ratio.
The Golden Ratio is a design principle many successful companies and websites use to create balance in their designs. Famous companies like Twitter and Pepsi and the iCloud logo use the ratio to create an appealing logo. If you’re a beginner looking to create a logo, you’ll be able to benefit from learning the principles of design by studying the logos of these companies and the methods they use.
Avoid imitating other companies’ logos
One of the worst mistakes you can make when designing a logo is copying another company’s logo. This is a common mistake, and it can hurt both the designer and the client. Instead of copying a company’s logo, you should focus on choosing the fundamental things that make it appealing. Then, depending on the nature of the project, you can use resources and graphic design tools to create a logo that looks similar to the original but is not the same as theirs.
While some people may think that copying someone else’s logo is an excellent way to get inspiration for your own, you should always avoid copying another company’s logo. Doing so can result in a lawsuit, and your impression to your potential customers is that you lack creativity. It can even lead them to think that you’re lazy. And if they do, you could find yourself in hot water with a lawsuit.