A Guide to the Best Online Marketing Platforms of 2023

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It’s 2023 and you’re a digital marketer in charge of promoting a new product launch. With new online marketing platforms available, it can be hard to know which ones to invest in. You need the best of the best to ensure success and maximize visibility.

Fret not! In this guide, we’re breaking down the top online marketing platforms of 2023 and what they have to offer. Continue reading to make a more informed decision about which ones are best suited to meet your needs.

HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one marketing software platform made by HubSpot, which is one of the best companies for inbound marketing and sales solutions. It is designed to help businesses get leads, keep them interested, and turn them into customers.

HubSpot Marketing Hub has a number of tools and features that make marketing tasks easier and improve the results of campaigns. Some of the key features are:

  • Lead Generation
  • Email Management
  • SEO
  • Content Management

HubSpot Marketing Hub is available in different plans to accommodate the needs and scale of various businesses. Small startups to large enterprises can all use this tool for digital marketing.

Adobe Experience Cloud

Adobe Experience Cloud is a set of marketing, advertising, and analytics tools that run in the cloud and are offered by Adobe Systems. It brings together different tools and services to help businesses deliver personalized and consistent experiences across multiple channels.

It aims to improve customer engagement and drive measurable results using different types of marketing strategies. There are several key components included in this suite such as:

  • Adobe Marketing Cloud
  • Adobe Advertising Cloud
  • Adobe Analytics Cloud
  • Adobe Commerce Cloud

Adobe Experience Cloud works with other Adobe products and third-party systems to create a marketing ecosystem that is both unified and connected. It aims to make it possible for businesses to give customers a smooth and consistent experience from the time they first become customers until they become loyal customers. 

Oracle CX Marketing

Oracle CX Marketing used to be called Oracle Marketing Cloud or Oracle Eloqua. It is a set of solutions from Oracle Corporation for marketing automation and customer experience.

It gives businesses the tools and abilities they need to manage and improve their marketing campaigns, interact with customers, and create personalized experiences across many channels. Some key features included in this suite are:

  • Oracle Eloqua
  • Oracle Responsys
  • Oracle Content Marketing
  • Oracle CrowdTwist

Oracle CX Marketing works with other Oracle CX (Customer Experience) products and third-party systems to offer a complete solution for managing the customer experience. The goal is to help businesses give customers experiences that are relevant and personalized.

They aim to build relationships with customers and improve their marketing strategies so that they can grow and make more money. All of these features make it one of the best marketing platforms available at the moment.

Explore These Online Marketing Platforms

2023 looks to be an exciting year for online marketing! There are a wide variety of online marketing platforms that allow marketers to reach their digital goals.

However, you must do your research to find the best platform that meets your specific needs. Use this guide as a starting point and visit each platform to decide which is best suited for your business. Start your online journey today!

Expand your business knowledge and achieve your goals with the tips and guides that can be found on our blog. Check them out!

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