Social media listening helps you track key marketing metrics that help you understand what your customers need from you. It can also improve customer service and give insight into where you can grow your business against competitors or even get ahead of a crisis by setting up monitoring early.
Monitor Your Competitors
When you start monitoring your competitors, you’ll better understand their marketing strategies to attract customers and what untapped opportunities exist. You can also learn from their mistakes and improve your products and social media campaigns.
When you track your competitors, ensure you don’t violate the “no-eavesdropping” rule. It’s okay to monitor their mentions if you do it carefully and only to conduct market research, such as tracking industry alerts like news, trends, most prominent opinion leaders, etc.
For example, a content creator used social media listening to understand what developers wanted from their work. Then, he created entertaining TikTok videos that resonated with them. As a result, they took action—buying his product. Thanks to social media listening, he could connect with his target audience at the exact right moment. The results were impressive! Data-driven decisions yield insane results. So, don’t take a chance—use reliable user feedback to guide your business strategy.
Monitor Your Industry
If you’re a B2B business, monitoring social media can help you track your customers. It’s also an excellent way to see what people say about your industry, which can be helpful for new marketing campaigns.
If there are any problems in your industry, such as a crisis that your competitors haven’t addressed yet, it’s important to be alert. The social listening guide can help you spot these issues early on so that you can address them before they escalate.
You can also identify potential influencers and brand advocates by monitoring your industry. Using search terms that reflect your audience’s interests, you can look for users who might have the potential to recommend or promote your products. You can then contact these individuals to see if they want to work together. You can use the filter by user sentiment in Awario to identify these types of users.
Monitor Your Customers
In addition to monitoring your competitors and industry, social media listening tools also help you monitor your customers. This can give you an idea of what your audience thinks about your products and services and allow you to address any negative sentiment immediately, thereby improving customer experience.
When implementing social listening, you should first come up with a list of relevant keywords that your audience might use to talk about your brand, products, or services. Include generic terms like your brand name and specific keywords and phrases like hashtags or event names. Once you have a list, add these to your social media listening tool so that it can begin monitoring conversations around them.
Don’t be surprised if some false positives show up in your results, but keep these in check so they don’t skew your data too much. You can then use the learnings you’ve gained from your social media listening to inform your overall company strategy across digital channels, marketing, product development, customer service, and operations.
Monitor Your Employees
When customers have a problem, they want to know that it will be addressed. Responding quickly to these issues can increase brand loyalty and customer retention rates. It is also an opportunity to demonstrate your company’s commitment to excellent customer service.
Using social media to monitor your employees can help you avoid serious problems and identify areas where training is needed. It can also help you develop a more effective hiring process.
Social listening is an essential tool for any business. It lets you monitor your competitors, customers, and industry trends. It can also help you build your brand reputation by responding to negative comments and finding new opportunities. With these benefits, finding the proper social media monitoring tool for your needs is essential. Choose strategic keywords and topics to monitor continuously, and don’t be afraid to experiment with different filters. This will make your tool more effective and improve your results.