The Importance of Licensed Music for Your Business

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Licensed Music
The Importance of Licensed Music for Your Business

Music licensing is a complicated subject that many people need help understanding. However, knowing the basics is essential to avoid any legal issues.

Many large companies have consultants who work with musicians and songwriters to create unique playlists for their businesses. They also have a technology partner that handles all the PRO licensing and fees on their behalf.

Increases Customer Satisfaction

Music licensing allows artists to generate income through the use of their music. By securing a sync license, musicians can earn money whenever their song is used in a television show, film, commercial, or video game.

When used correctly, music can enhance a business’s branding and increase customer satisfaction. To do this, companies should focus on their brand’s personality and choose licensed music for your business that reflects those characteristics.

Additionally, businesses should ensure that they’re using fully licensed music. This will help them avoid hefty fines from music rights holders. To do this, they should consider paying for a music-for-business subscription that pays the necessary fees on their behalf. This will also allow them to feel good about supporting artists and creators whose music they’re using.

Increases Convenience

Music licensing is a great way to make money from your music. By securing sync deals, you can earn anywhere from $10,000-$200,000 per song for use in TV shows, commercials and video games.

While it may seem like a lot of work, this is essential to making your music successful. You must ensure that your songs are copyrighted and then upload them to a music library so people can find them easily.

Performing Rights Organizations (PROs) track how often your music is played publicly and then pay you accordingly. This is the best way to maximize your profits. In addition, getting your music featured in a movie or commercial will give you instant exposure that can propel your career to new heights.

Increases Sales

If you’ve ever heard your favorite song in a movie, TV show, commercial, or video game, chances are it was licensed for use. The artists’ music was licensed through a Synchronization License (Sync Royalty).

These licenses ensure the copyright owner receives a fair amount every time their song is used. Music publishers sell a variety of licensing options, including Master Use Licenses and Sync Licenses.

Music supervisors want to work with musicians who own their rights because it simplifies the process and avoids legal snags. This is why they usually only work with musicians with a Master Use License and a Synchronization License. Music supervisors also prefer working with music that fits the visual aesthetic of their project, so songwriters and composers should focus on creating music that matches this style.

Increases Brand Awareness

Musicians, producers, engineers, vocalists, composers, record companies and other musicians in the music industry generate enormous profits from licensing their music for use in movies, TV shows, commercials, video games, radio or YouTube videos. Most of this revenue is generated from public performance royalties paid by business owners that license music for their audiovisual content.

The music you choose to represent your brand speaks volumes about your operations. It can be a powerful marketing tool that reaches new and existing customers, so choosing the right soundtrack is essential.

Music supervisors often choose to work with music producers who own all of their copyrights so that they can sign one agreement and avoid any questions regarding ownership. Licensing music for business ensures that artists are fairly compensated for their work.

Increases Employee Satisfaction

Music can enhance your employees’ mood and increase productivity, whether it’s pop, dance or classical music. Studies show that individuals completed tasks 58% faster while listening to dance music than alone.

Music licensing is a way for musicians to ensure they are properly compensated for their creations. It also allows businesses to legally play copyrighted music without risking fines.

Many people use personal subscription streaming services to listen to music in the workplace. While these services are acceptable for personal use, business owners must pay for a music license to broadcast music in their establishments legally. Music for business licensing fees pays songwriters and composers when their songs are displayed on screens or played in public spaces.

Increases Productivity

Music licensing is one of the few ways that musicians can earn money from their work. Without a license, their copyrighted music is being used illegally, and they are missing out on income that could be helping them make ends meet.

Getting your music licensed for use in a film, commercial, or video game can help you reach new heights of exposure and popularity. While these placements won’t necessarily result in instant riches, they can help you build momentum to advance into bigger opportunities.

Federal copyright law requires that businesses secure proper music licensing rights before using music in their business. But doing so on your own can be expensive, confusing and time-consuming. 

Increases Profits

Music licensing is the main way that musicians earn money for their work. Music licenses allow copyright holders to “lend out” their exclusive rights to use their music for specific purposes.

These licenses allow a business to play copyrighted music in their establishment without worrying about legal issues. They are typically arranged through Performance Rights Organizations (PROs), which track where music is played and pass the royalties back to artists or their representatives.

Synchronization rights, or Sync Rights, allow you to pair or sync copyrighted music with moving pictures, such as in films, YouTube videos, TV shows, commercials, training or internal communication videos and video games. Sync rights generate a royalty for the music publisher based on several factors, including usage, broadcast and financial benchmarks.