Getting to Know the Standard Metrics of Online PR

Share post:

Internet marketing is not the only online instrument suitable for branding purposes. Public relations have also shifted to online media these past few years. Similar to online ads and marketing, online public relations campaigns are becoming very popular among brands and companies due to their measurable nature. It is easy to track the success of a PR campaign online with the help of several key metrics.

According to studies by George Washington University and its online SPR program, there are 5 key metrics that can be used as key performance indexes or KPIs. Aside from impressions, PR professionals and brand managers can also track items (the number of news stories and posts generated by the PR campaign), engagement, mentions and reach. All of these metrics can then be analyzed to measure the effectiveness of a campaign.

Be sure to read the full infographic, Measuring Online PR Effectiveness, by George Washington University.

Jess Allen
Jess Allen
Aloha Everyone I am Jess a vibrant writer fuelled by wanderlust and a passion for diverse subjects. From the thrill of travel to the intricacies of business, music, and tech, I like to crafts engaging content that reflects their zest for life and curiosity about the world

Related articles

How To Choose The Perfect Fruit and Veggie Gift

Want to give a gift that's both thoughtful and healthy? Fruit and vegetable gifts are having a moment right...

Reliable Freight Matters for Growing Businesses and Here’s Why

Growing businesses face numerous challenges, from managing inventory and meeting customer expectations to scaling operations efficiently. One critical...

Cultural Shifts in Smoking Preferences Across Generations

Want to understand how smoking preferences have changed over time? Every generation has their own unique relationship with tobacco....

What Is Auricular Acupuncture and How Does It Work?

  Auricular acupuncture is a specialized form of acupuncture that focuses on the ear as a microsystem of the...