Getting to Know the Standard Metrics of Online PR

Share post:

Internet marketing is not the only online instrument suitable for branding purposes. Public relations have also shifted to online media these past few years. Similar to online ads and marketing, online public relations campaigns are becoming very popular among brands and companies due to their measurable nature. It is easy to track the success of a PR campaign online with the help of several key metrics.

According to studies by George Washington University and its online SPR program, there are 5 key metrics that can be used as key performance indexes or KPIs. Aside from impressions, PR professionals and brand managers can also track items (the number of news stories and posts generated by the PR campaign), engagement, mentions and reach. All of these metrics can then be analyzed to measure the effectiveness of a campaign.

Be sure to read the full infographic, Measuring Online PR Effectiveness, by George Washington University.

Jess Allen
Jess Allen
Hi! My name is Jess, a fun loving person who love to travel a lot. I am working with Megrisoft Limited UK as blogger who loves to pen down for business, music, travel, technology, finance and entertainment industry.

Related articles

The Fundamentals of Horse Jumping

When looking for a horse jumping course, you'll want to be sure that it offers a good selection...

3 Reasons Why You Need Residential Moving Services

There are several reasons you should hire a residential moving service to help you with your move. It...

Is It Time for You To Switch From VHS to DVD?

Many people are hanging onto their memories in VHS form. While there is nothing inherently wrong with that,...

5 Useful Tips For Owners Of Online Fashion Businesses

Even while it can take a lot of time and effort to get rid of old or new...