Getting to Know the Standard Metrics of Online PR

Share post:

Internet marketing is not the only online instrument suitable for branding purposes. Public relations have also shifted to online media these past few years. Similar to online ads and marketing, online public relations campaigns are becoming very popular among brands and companies due to their measurable nature. It is easy to track the success of a PR campaign online with the help of several key metrics.

According to studies by George Washington University and its online SPR program, there are 5 key metrics that can be used as key performance indexes or KPIs. Aside from impressions, PR professionals and brand managers can also track items (the number of news stories and posts generated by the PR campaign), engagement, mentions and reach. All of these metrics can then be analyzed to measure the effectiveness of a campaign.

Be sure to read the full infographic, Measuring Online PR Effectiveness, by George Washington University.

Jess Allen
Jess Allen
Aloha Everyone I am Jess a vibrant writer fuelled by wanderlust and a passion for diverse subjects. From the thrill of travel to the intricacies of business, music, and tech, I like to crafts engaging content that reflects their zest for life and curiosity about the world

Related articles

The Secrets To Preparing For A Successful Move

A move can feel underwhelming when you picture the tedious process it involves. Whether you're relocating across town...

First Date Ideas That Are Actually Fun and Not Awkward

First dates are always a little weird. You want to make a good impression, but don't want to...

How to Choose the Best Senior Living Option for Your Loved Ones

As your loved ones grow older, they may need help with daily tasks or simply want a place...

Ultimate Guide To Italy’s Most Luxurious Villas

Italy, with its timeless charm, rich history, and postcard-worthy landscapes, stands out as one of the world’s most...