NEW DELHI: Aiming to spice up its election campaign, Congress party has bought the rights to “Jai Ho”, the Oscar-winning song “Slumdog Millionaire”.
India will hold a general election between April 16 and May 13 in a mammoth logistical exercise in which 714 million people will cast their votes.
Congress leaders said the song, whose title is Hindi for “Let There be Victory”, will be played during rallies in rural towns, villages and cities.
“If one party deserves the song to be played during campaigns it is the Congress party because of its image,” Manish Tiwari, party spokesperson, said.
India’s opposition parties have described the latest Congress move as an election gimmick.