With various streaming services and apps and over 130 (and growing) TV channels to choose from, advertising on streaming platforms is a great way to reach consumers. Plus, it’s much more cost-efficient than traditional linear TV. Streaming ads also give marketers valuable demographic and viewing data, allowing them to target viewers better and optimize their campaigns.
Reaching a Large Audience
As consumers abandon traditional cable TV and opt for streaming services, ad spending on these platforms is expected to skyrocket. This new trend presents a huge opportunity for businesses willing to use the platform.
Advertising on streaming TV for business solutions allows brands to reach a large audience at a fraction of the cost of traditional linear TV ads. In addition, the technology used by these services allows for hyper-specific targeting based on consumer demographics, viewing habits, and more. This 1:1 targeting is much more granular than the targeting offered by linear TV and offers measurability that traditional television cannot provide. Unlike traditional TV, which requires large upfront commitments that many small businesses can’t afford, the ads on streaming platforms can be adjusted and optimized in real time. This hands-on approach to advertising can help make a campaign more successful and ultimately boost a business’ return on investment.
Streaming TV, or CTV, delivers advanced unattainable targeting capabilities on other platforms. Advertisers can segment audiences based on their interests, behaviors, and geographic locations. This allows businesses to have tailored messaging that resonates with their ideal customers, increasing brand recall and driving conversions.
A new generation of TV consumers is embracing OTT as their go-to entertainment option.
There are two main types of OTT media services: Ad-supported Video-On-Demand (AVOD) and Subscription Video-On-Demand (SVOD). Both services provide different options for audiences, depending on their revenue models and how content is distributed. SVOD services charge a subscription fee in exchange for commercial-free access to their content, while AVOD services feature free, ad-supported streaming experiences.
Both types of streaming media can benefit businesses in their marketing efforts by offering ad space more targeted to audiences than traditional TV advertising. Ads placed on a larger screen like television have a higher chance of being remembered, as they’re not competing with other content that viewers can easily scroll through and ignore, such as news feeds and social media videos.
Streaming TV is an online service that provides internet access to television shows and movies. It also allows users to download and watch videos offline, which makes it a popular choice for people on the go. Its popularity has grown in recent years due to its convenience and affordability. It also offers a variety of programs for viewers to choose from.
There are many different streaming services, from the big names to smaller, regional ones. Some provide live television, while others offer on-demand content. Some also have DVR capabilities similar to traditional cable services. Some of these streaming services are free, and some require a subscription. There are also apps available for mobile devices.
One of the biggest advantages of streaming is that it can be done on any device, from smartphones to tablets and computers. This technology has revolutionized how we watch TV, allowing us to stay connected no matter where we are. It has also opened the door for new programming, giving consumers more choices. The best part is that streaming services cost much less than a cable or satellite subscription. This has led to a rise in the number of consumers who have cut their cable subscriptions, known as cord-cutting.
Streaming TV advertising is much more cost-effective than traditional linear television. This is because advertisers only pay for the impressions their ads serve rather than paying to be seen by an audience that may not be interested in their products or services. Streaming TV ads are more effective because they don’t interrupt the user’s content experience like many linear television advertisements.
During the COVID-19 pandemic, many Americans canceled their cable or DirectTV subscriptions and started using streaming platforms to access their favorite movies and TV shows. This trend is expected to continue, with SVOD (Subscription Video-On-Demand) and AVOD (Ad-supported Video-On-Demand) services projected to make up half of all digital video in 2023.
This shift in consumer behavior has created a huge opportunity for brands that utilize OTT/CTV advertising. Aside from reaching a large audience through their preferred media channels, the hands-on capabilities of these platforms allow marketers to adjust messaging and videos in real time. This can help them maximize results and expedite their return on investment.
While Linear TV still plays a role in most marketing strategies, businesses must explore the potential of streaming TV. This platform allows them to reach a large audience and can be used to deliver powerful, relatable messages that will drive customer engagement and brand awareness.